Client: El Troquero Truck Club Magazine El Troquero and Truck Club Magazines have been staple advertising platforms for decades within the trucking business, but several years ago an executive director realized they could capitalize even further by advertising with beautiful models.
Having been referred to Tuesday's Girls by a trusted connection, El Troquero/Truck Club made the invaluable decision to begin to incorporate Tuesday's Girls into every facet of their advertising campaigns.
Challenge:
This venture posed an interesting challenge; “How do we successfully incorporate models into such a genre of advertising?”
Again, Tuesday's experience and understanding of the industry proved invaluable! We had to conduct market research so as to provide content to appeal to the immediate demographic being sold with the intention of creating such a buzz within the consumer market to conquer areas not currently being reached.
Solution:
Tuesday's Girls has faithfully provided a fresh face per issue targeting all areas to huge acclaim! Immediately, the demand for the El Troquero/Truck Club talent became so overwhelming that due to popular demand, we had to choose the consumer favorites and print posters and create promotional tools for them to use during on site promotions. El Troquero/Truck Club advertised and hosted public appearances with poster signings and photo opportunities. Again, the consumers couldn't get enough!
In August 2004, Tuesday's Girls launched an unparalleled initiative in this industry by providing their top spokes models for a Trade Show to represent El Troquero/Truck Club.
Benefit:
The success has been overwhelming and shows no signs of slowing down! El Troquero/Truck Club is constantly in high demand and blowing away the competition. Since expanding the promotional opportunities to include Public Appearances and Trade Shows, El Troquero/Truck Club has sold out of advertising space with advertisers waiting in line to be associated with such a successful advertising strategy. |