Client: Dean Guitars As the maker of the little Foo Foo Guitars made famous by ZZ Top, Dean Guitars is no stranger to shaking things up! When it's time to highlight your product in front of your peers and prospects at and industry specific trade show, the goal is to be the talk of the town before, during, and after the event!!!!!
Challenge: Dean Guitars has set the industry standard for quality guitars but they had to raise the bar when it came to creating hype at an event that is otherwise routine and corporate. Dean Guitars needed to have girls who were not just beautiful but extremely well spoken with an understanding of product knowledge in order to super serve their clients and prospects. They did not have time to recruit spokes models and train them to their specifications. Dean Guitars needed to concentrate on the business at hand. They were there to sell large quantities of guitars to new and current distributors and retailers.
Solution: Dean Guitars came to Tuesday's Girls with a few ideas in mind. After some brainstorming and collaboration with Tuesday they developed a turn key promotion with the goal being to present a sexy, rock-n-roll promotion that was non offensive and would generate mass publicity within the trades. They created a runway show where the celebrity guests were the guitars and Tuesday's Girls were the gorgeous accessories. Tuesday's Girls strut their stuff on the runway while rockin' out with Dean Guitars and caused quite a commotion, much to the thrill of the crowd. They were able to harness up to 80% of the event crowds throughout the entire event garnering new prospects and proving to current clients that Dean Guitars is the number one choice in guitars.
Benefit: The competition was crushed! The Dean Guitar's booth was inundated with admirers and hundreds of new clients!
The music business is known for creating and experience for fans to remember for a lifetime. Here, Tuesday's Girls provided Dean Guitar's with a quantifiable return on investment. Each and every attendee left the venue having had the experience of a lifetime all associated with Dean Guitar's. |